Our Approach

Our philosophy and interests going forward revolve around sustainability, growth, innovation, and challenging the status quo. We look towards companies like yours as a way to serve our community and pave the way for positively impactful business in years to come. A typical project spans 12 to 14 weeks and consists of client check-ins, midterm deliverables, and a final deliverable.

Marketing Strategy

Create comprehensive marketing campaigns based on industry overview, competitive landscape, and target market. Eg. Provide The RealReal with recommendations to strengthen their sustainability and relevance among Gen Z.

Product Development

Strengthen current positioning strategies, value propositions, and identifiy key performance indicators. Eg. Advise GlobalGiving on product positioning and pricing strategies using market research and competitive analysis.

UX Research

Conduct secondary and primary research towards daily behaviors and to meet the exact needs of users. Eg. Provide UberEats with secondary and primary research on the two proposed initiatives to target the college market.

Past Clients

Our members and alumni, backed by their PBL experiences, pursue careers with industry leaders in a diverse array of fields from management consulting and investment banking to software engineering and product management.

Interested in Working with Us?

Please contact Kai, our VP of Projects, at vp.projects@pbl.berkeley.edu