Our Approach

Our philosophy and interests going forward revolve around sustainability, growth, innovation, and challenging the status quo. We look towards companies like yours as a way to serve our community and pave the way for positively impactful business in years to come. A typical project spans 12 to 14 weeks and consists of client check-ins, midterm deliverables, and a final deliverable.

Marketing Strategy

Create comprehensive marketing campaigns based on industry overview, competitive landscape, and target market. Eg. Provide The RealReal with recommendations to strengthen their sustainability and relevance among Gen Z.

Product Development

Strengthen current positioning strategies, value propositions, and identify key performance indicators. Eg. Advise GlobalGiving on product positioning and pricing strategies using market research and competitive analysis.

UX Research

Conduct secondary and primary research towards daily behaviors and to meet the exact needs of users. Eg. Provide UberEats with secondary and primary research on the two proposed initiatives to target the college market.

Spring 2022 Clients

CT Consulting is an internal consulting arm of Berkeley PBL where our members are dedicated to working with clients in solving problems with strategic and creative approach. We always find new ways to help our clients improve and develop their market strategy with secondary researches and product recommendations.