Future Business Leaders of America - Phi Beta Lambda

Marketing Strategy

Create comprehensive marketing campaigns based on industry overview, competitive landscape, and target market. Eg. Provide The RealReal with recommendations to strengthen their sustainability and relevance among Gen Z.

Product Development

Strengthen current positioning strategies, value propositions, and identify key performance indicators. Eg. Advise GlobalGiving on product positioning and pricing strategies using market research and competitive analysis.

UX Research

Conduct secondary and primary research towards daily behaviors and to meet the exact needs of users. Eg. Provide UberEats with secondary and primary research on the two proposed initiatives to target the college market.

Spring 2022 Clients

CT Consulting is an internal consulting arm of Berkeley PBL where our members are dedicated to working with clients in solving problems with strategic and creative approach. We always find new ways to help our clients improve and develop their market strategy with secondary researches and product recommendations.

Other Previous Clients

Fall/Spring 2021
Fall 2020
Spring 2020
Fall 2019
Spring 2019
Fall 2018
Spring 2018

Interested in Working with Us?

Please contact Alice, our VP of Projects, at
Alice Han portrait