Create comprehensive marketing campaigns based on industry overview, competitive landscape, and target market. Eg. Provide The RealReal with recommendations to strengthen their sustainability and relevance among Gen Z.
Strengthen current positioning strategies, value propositions, and identifiy key performance indicators. Eg. Advise GlobalGiving on product positioning and pricing strategies using market research and competitive analysis.
Conduct secondary and primary research towards daily behaviors and to meet the exact needs of users. Eg. Provide UberEats with secondary and primary research on the two proposed initiatives to target the college market.